12.3) By 2030, halve per capita global food waste at the retail and consumer levels, and reduce food losses along production and supply chains, including post-harvest losses
To make a difference, it is important to get all the S Group’s co-op members to consume responsibly. The S Group aims to make this easier by providing different solutions. For example, Finns eat too much meat and too little vegetables. As a solution to this, the S Group launched the ‘Satokausituotteet’ (Seasonal produce of the month) concept. The concept provides consumers with a more extensive range of vegetables of the season in question, with the best value. The seasonal produce increased the sale of vegetables at S Group’s stores by 12 million kilograms from the previous year. One of S Group’s solutions for tackling food waste, contributing to circular economy, and reducing our customers’ carbon footprint is E85 fuel offered at our gas stations. E85 contains 80–85 % of bioethanol and over 100 S Group’s outlets direct its food waste (inedible) as raw material for the production of bioethanol. The carbon dioxide emissions of E85 during its life cycle are up to 80 per cent lower than those of fossil fuels.